We can help you improve your existing blog or help you set it up from scratch on your website. If you need a new look and feel blog, we can bring one of my fabulous design partners onto the team. We specialise in setting out a 3 to 6 month content plan for you on our blog content calendar template, and plan this with you and your team. We plan who will deliver content and when and will manage the publishing for you on your blog and then promote this on your social media channels.
If you prefer to manage this in-house, we can simply set it up for you and train you how to do it yourself.
Blog services at a glance:
- Content strategy for your blog (and social channels)
- Content management for your blog
- Blog publishing
- Promoting and sharing your blog socially
- Blog design (via one of our design partners)
Benefits of Blogging to your business
Show yourself as an expert in your market:
The blog a superb platform to position you / your team as experts to share helpful tips and information to your customers and the market.
Keep your website updated to get a good position on the google search lists:
A regular blog (once a week or more) is a great way to keep your website updated and maintain a good position on the organic Google search lists. If you don’t update your website regularly, google will not index your site regularly. Its hard to keep updating your ‘services’ pages or ‘about us’ pages, so the blog is a great way to publish new content weekly on your website! Every new indexed page is one more opportunity for you to show up in search engines, and drive traffic to your website through organic search.
Increase website traffic with blogging and social media:
A blog will increase your website traffic, especially when you use it with social media channels. Once you publish your content on your blog, you should then promote this content on your social media with links back to your blog. This drives more traffic to your website. All this scattering of content online is like a breadcrumb trail – helping your busiess to GET FOUND by customers searching online.
Increase online profile with social media
Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks– Twitter, LinkedIn, Facebook, Pinterest, Google+ — which helps expose your business to a new audience that doesn’t know you yet.
Feed your social media channels with your content:
A regular blog constantly fed with a different variety of interesting content such as articles, infographics, podcasts and videos is a fantastic ‘content bank’ to feed social channels like:
Make use of your blog content for free offers & downloads
As you build your content over time, use the opportunity to create newsletters and e-books – especially if you have a series of articles or videos around certain themes.
Capture leads from your blog
As you build traffic to your website through your blog and social media, it is an opportunity for you to convert that traffic into new leads for your business! You can do this by providing something interesting and free in exchange for some contact details from your blog visitor, like Name and Email address. Example of this includes an e-book, free recipe, checklist, template etc.
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