Here is a selection of our work and case studies. Click to see more information and links to live examples.
Weekly strategic marketing consultancy provided to HP Ireland reporting directly to the Managing Director and Head of Sales. Brief was to transform HP’s marketing and PR strategy to enable effective marketing and an increased profile in their Managed Services offering.
What we did
- Marketing review
- Thought leadership strategy
- Brand agency management
- PR & copywriting
- email campaigns
- Campaign microsite
Following analysis of existing marketing investment and programmes, delivered a focused strategy to target a specific set of business objectives. Delivered multi-faceted thought leadership campaign including targeted PR, keynote at leading industry event, launch of a white paper and series of emails featuring video podcasts and a campaign micro site.
I was hired as an online marketing consultant to help drive a ‘C-Level’ delegate acquisition campaign leading up to the 3GSM Mobile World Congress.
What we did
CXO conference delegate acquisition campaign 2007
Brief was to work closely with the on-site marketing director and her team to drive CXO delegate acquisition and achieve specific revenue targets for the annual conference deadline. Brought best practices into place and optimised processes to expedite delivery to market for multiple weekly digital campaigns. Ramped up direct marketing programmes for delegate acquisition and delivered a CXO-Level on-line and off-line campaign series focused on thought leadership. Directed the on-site marketing strategy to achieve specific revenue targets directly at the Barcelona event and marketed a successful 3GSM Mobile Marketing event in New York.