I was hired as an online marketing consultant to help drive a ‘C-Level’ delegate acquisition campaign leading up to the 3GSM Mobile World Congress.
What we did
CXO conference delegate acquisition campaign 2007
Brief was to work closely with the on-site marketing director and her team to drive CXO delegate acquisition and achieve specific revenue targets for the annual conference deadline. Brought best practices into place and optimised processes to expedite delivery to market for multiple weekly digital campaigns. Ramped up direct marketing programmes for delegate acquisition and delivered a CXO-Level on-line and off-line campaign series focused on thought leadership. Directed the on-site marketing strategy to achieve specific revenue targets directly at the Barcelona event and marketed a successful 3GSM Mobile Marketing event in New York.
Our collaborators: Annett Murphy, Valerie Kennedy, Ciara Horgan