Increase profile for HP Managed Services
Weekly strategic marketing consultancy provided to HP Ireland reporting directly to the Managing Director and Head of Sales. Brief was to transform HP’s marketing and PR strategy to enable effective marketing and an increased profile in their Managed Services offering.
What we did
- Marketing review
- Thought leadership strategy
- Brand agency management
- PR & copywriting
- email campaigns
- Campaign microsite
Following analysis of existing marketing investment and programmes, delivered a focused strategy to target a specific set of business objectives. Delivered multi-faceted thought leadership campaign including targeted PR, keynote at leading industry event, launch of a white paper and series of emails featuring video podcasts and a campaign micro site.
Our collaborators: Direct Brand, Lotus Films