Brief was to own and deliver an end-to-end project from a product and marketing communications perspective working in co-operation with a panel of eircom executives as part of a steering group committee in 2011.
What we did
- Project management
- Content strategy
- Press releases
- New website
- Interactive brochure
- Internal comms
- Customer email campaigns
- Agency & budget mgt
• Participated in steering committee group and delivered presentations to senior management.
• Delivered new positioning for eircom ICT Equipment Solutions
• Wrote five press releases on successful customer proof points and new deals done.
• Managed relationships with industry partners to solicit support for product content feeds for new website.
• Delivered communications to customers regarding eircom’s commitment, investment and success stories in the equipment sector.
• Delivered campaign with new interactive website, digital brochure and email campaign to communicate new positioning to eircom customers.